Hosting

A link you are willing to print.

Each card is a public page. You choose the hostname. The path is the person.

A pic.bio subdomain

northwind.pic.bio/maya-chen

Live as soon as the organization exists.
Covered by the wildcard on pic.bio. You do not bring your own DNS for the pilot.
A reasonable place to start for a studio or a team that does not want a DNS project this week.
The admin can rename the subdomain later. Printed links do not follow, so choose it once if it is already on a badge.

cards.northwind.com/maya-chen

The admin enters the hostname. cards.yourcompany.com is the usual shape. Any hostname you control will do.
If a Cloudflare API token is set on the deployment, pic.bio requests a certificate through Cloudflare for SaaS.
You add the CNAME, and any TXT record Cloudflare asks for. The admin screen keeps the status and the records.
When the hostname is active, new QR codes and Wallet passes use it. Until then, the card still opens on the pic.bio subdomain.

Layout, brand, and roster do not change when you add a hostname. You are choosing the address, not rebuilding the page.

On a laptop, cards open at /card/your-org/person-name. You do not need wildcard DNS to try the product.